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  • Writer's pictureKeith Cobell

Purpose and Wealth

Your family legacy is not defined by what you own.

But you do have to make the effort to define it.

Why it Matters:

  • Wealth with purpose gives your family clear guidance on the who, what, and how. The core values and principles your family gives from is the "Why" that informs everything else.

What it Takes:

  1. Asking the right questions.

  2. Meaningfully involving everyone in the family.

  3. Reaching consensus on what is most important.

The Bottom Line:

  • Successful families intentionally center their common life - and their philanthropy - around a shared belief of "this is who we are and what we're about." Doing this well serves as the compass for navigating your family's journey.

Go Deeper:

Charles W. Collier was a nationally recognized expert on family philanthropy who helped guide families into deeper connection between wealth and purpose. His website is a gold mine of resources for families on their journey with wealth:

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